Current retail price 2024: CHF 1650
Offer price: CHF 1190 or USD 1340 USD
You safe: CHF 460 = 27%

Opportunity & Background
Tag Heuer opened own flagship store in Zurich and Lucerne, recently.
By consequence customers are buying TAG Heuer watches directly at the TAG Heuer stores.
Jewellery Boutique Güblin Luzern and Zurich therefore withdraw TAG Heuer watches from its offerings and program.
The remaining stock is cleared.

Opportunity - Original Authentic TAG Heuer Aquaracer 2023 Model - 27% Discount
"substantial price increase in 2024 by introduction of new variants - at even higher prices - models with 3mm larger case"

Serial no can be provided on request to verify authenticity - if needed.
Authentic or money back guarantee !

This NEW unworn TAG Heuer Aquaracer 27mm in steel - is mainly sold out in official TAG Heuer flag ship stores
- here on item available below retail price.

Colour: Silver
Dial colour: deep blue : depending on environment & light almost black
Brand: TAG Heuer
Material: stainless steel
Model: Aquaracer
Watch type: Quartz
Model number: WBD1412.BA0741

https://www.tagheuer.com/us/en/timepieces/collections/tag-heuer-aquaracer/27-mm-quartz/WBD1412.BA0741.html

Movement: precise Quartz ETA Swiss movement
Case material: stainless steel
Case diameter: 27mm
Glass: anti reflective & scratch resistent sapphire crystal
Waterproof: 300m
Bracelet: stainless steel
Clasp: folding clasp
Accessories: Warranty, description and original box
International guarantee / warranty until Feb 2026
​Condition: New, in original packaging - the watch is checked and is sealed

Aquaracer Professional 200
Origins of Aquaracer model dates back to 1982, originally designed for divers and water sports.
The watch is designed and well known to be high quality, robust & reliable.
It can sustain harsh environment, high pressure, humidity, high or cold temperatures.
The design has little evolved over time. Today it stands for classic modern design and elegance.
It can be worn for all daily activities. It is a perfect fit for almost every occasion.
For more casual environment and also for sophisticated elegant places.
It is the most popular model within the entire TAG Heuer family.

About this particular model (2022 -2023, 27mm case)
Official retail price now: CHF 1'650 in Switzerland - mainly sold out

The production terminated in 2023. Official TAG stores are out of stock in EU.
Worldwide retail stock - (Watch & Jewellery boutique stores) estimated below 50 watches.
Only a few are available, mainly in Japan and in the USA at TAG Heuer flagship stores for USD 1900.
Expected to run out of stock anytime.
The Model Professional 200, no WBK2311.BA0652, 27mm case is replaced by more expensive variants, slightly larger frames.
Some of the new variants are now 200 meter waterproof.
The previous models were 300 meter waterproof.
Some new series features additional innovations & work with solar-cells - so far no experience of durability.

Model no of new variants - replacements:
WBP1411.BA0622 30mm 1900 CHF Switzerland - in USA - USD 1950
https://www.tagheuer.com/us/en/timepieces/collections/tag-heuer-aquaracer/30-mm-quartz/WBP1411.BA0622.html

WBP1415.BA0622 30mm 1900 CHF Switzerland in USA - USD 1950
https://www.tagheuer.com/gr/en/timepieces/collections/tag-heuer-aquaracer/30-mm-quartz/WBP1415.BA0622.html

WBP1312.BA0005 34mm 2300 CHF Switzerland - in USA - USD 2'350
https://www.tagheuer.com/int/en/timepieces/collections/tag-heuer-aquaracer/34-mm-th50-01/WBP1312.BA0005.html

WBP1110.BA0627 40mm 2100 CHF Switzerland - in UK - GBP 1900
https://www.tagheuer.com/gb/en/timepieces/collections/tag-heuer-aquaracer/40-mm-quartz/WBP1110.BA0627.html?queryID=4d6778c94ec0963070f5dd45305549f8

The current replacements represent a price increase (retail prices) of 22.6% for the slightly bigger new variant +3mm to 30mm - or 48% price increase for the larger 34mm case.

About TAG Heuer
TAG Heuer S.A. is a Swiss luxury watchmaker with long history.
The company was founded in 1860 by Edouard Heuer in St-Imier, Switzerland.
TAG Heuer owns several patents in the industry still in place, today.
Initial innovations were made for automobile industry, aviation and airplane instruments.
Today TAG Heuer plays an active role in Formula 1 - and is associated with Golf, marine activities, diving, sailing & water sports and motorsports in general.
In 1985, TAG Group purchased a majority stake in the company. 
In 1999, French luxury goods conglomerate LVMH (Louis Vuitton) bought the Swiss company.

The name TAG Heuer combines the initials of "Techniques d'Avant Garde" and the founder's surname.
Since the take-over of LVMH the brand has gained popularity and benefits from LVMH experience and resources for marketing and branding.
Main operations and productions remain in Switzerland. Today it belongs to the top luxury brands.

About this particular watch:
Watch stock - provider, origin of the watch:
Quality check: Güblin, Luxury Boutique in Lucerne, Switzerland,
quality check with transparent sealing
https://www.gubelin.com/cms/en/

TAG Heuer overall pricing policy
Over the last 10 years Tag Heuer constantly increased retail prices by 5% on average per year - nominal in Swiss Francs.
This is well above inflation of 1% average in the same period. In USD terms equal to approximately 10% annual.

Over the next decade the price increase is expected to be 10% - 20% per year by implementing slightly new variations of models.

Brand Position
TAG Heuer stands for reliability, precision, modernity, sports and elegance.
Since the acquisition of LVMH the brand has improved its position.
According to watch enthusiasts and Luxury goods analysts, the brand is more appreciated by the younger generation.
Some models have reached a cult status.
While Rolex seem to have reached its peak, Sotheby's analysts in the USA are recommending TAG Heuer as uprising shining star.

TAG Heuer Secondary Market
The secondary market is a good indicator for collectors.
Prices remain firm after a depreciation of approximately 30% to 40% from the official retail price.
This is typically, observed in the first year for most watches.
Watches in good condition are high in demand. Even after 10 years they are valuable items.
TAG Heuer watches can easily be sold. We recommend to keep original boxes, manual and guarantee cards - even after its expiry.

Example of a 7 year old TAG Heuer Aquaracer, initial price in 2017 at 2'200 USD in good condition offered by Sotheby's USA for 2'500 USD.
Search in Google Search "Sotheby's USA buy TAG Heuer Aquaracer wak2110"